The Home Trust International has named Pamela N. Danziger, Unity Marketing, to its prestigious panel of “Leaders in Luxury + Design.” She is recognized for her leadership in market research serving the luxury home furnishings industry. Founded in 2012, the Palm Beach-based The Home Trust International is an invitation-only network of companies that brings together […]
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RSS feed for this sectionBrent Ridge, Beekman 1802, and me at NRF’s Big Show 2017 for the Small Business Experience
Your Secret Weapon: Making Retail With Personality At NRF’s Big Show 2017 for the Small Business Experience Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join me to break down the new retailing experience based on “people, people, people.” Then hear how Brent Ridge […]
Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]
How Nancy Drew Made Me a Better Marketer
As a girl I discovered Nancy Drew, the young reader’s detective series by mystery writer Carolyn Keene. I was hooked on the mystery genre. Next I graduated to Sherlock Holmes and Agatha Christie, then onto other mystery writers, preferring the British authors like Dorothy Sayers, Ngaio Marsh, Josephine Tey, Ellis Peters, P.D. James and Elizabeth […]
Luxury Licensing: A rose by any other name…An interview with licensing expert Ira Mayer
Luxury licensing is suffering from a bad reputation resulting from its over use by brands back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products that were marketed too widely. Quality and exclusivity are the traditional cornerstones of the luxury brand platform and the old ways of licensing […]