Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Archive | July, 2026
Lululemon’s Trust Gap Widens After Another Controversy Hits
A new cultural misstep in China and recent quality concerns revive questions of Lululemon’s credibility and consumer trust, giving customers a reason to look elsewhere.
Meaning Is The New Currency Of Luxury — Where Quality Of Life Outranks Quantity Of Things
In a softening luxury goods market, meaning has become the new currency, reshaping demand, raising expectations and requiring brands to earn the right to be purchased.
