A new cultural misstep in China and recent quality concerns revive questions of Lululemon’s credibility and consumer trust, giving customers a reason to look elsewhere.
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A new cultural misstep in China and recent quality concerns revive questions of Lululemon’s credibility and consumer trust, giving customers a reason to look elsewhere.
In a softening luxury goods market, meaning has become the new currency, reshaping demand, raising expectations and requiring brands to earn the right to be purchased.