Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
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How Luxury Brands Are Showing Up At The World Cup
Luxury brands are leveraging sports as a way to build identity, aspiration and meaning. The creator ecosystem is helping them capture the mindshare around the World Cup.
Here’s The Guide To Where The Luxury Market Is Headed In 2026 — And How To Win
Luxury is entering a new era — slower, more selective, and far less forgiving. The post‑pandemic boom is over. What comes next is not decline, but a reset — one that will separate brands that protect their value from those that quietly lose relevance.
‘Covet By Christos’ Shows Livestream Shopping Can Work In Luxury
The luxury market is slowing, with online sales flat and customer numbers down. Livestream e-commerce, exemplified by Covet by Christos, shows a way to bridge the gap.
Luxury Brand Valuations Drop As Consumer Demand Slackens
The luxury market is experiencing a significant downturn, with Interbrand reporting a 5% drop in top brand valuations like Louis Vuitton and Gucci in 2025.
