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With the launch of Fenty Maison in partnership with pop icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader. Recently Bernard Arnault, chairman and CEO of LVMH, announced that it was creating […]
Omnichannel is a term losing favor in retail circles. For example, SageBerry Consulting’s Steven Dennis took retailers to task for thinking that omnichannel strategies are the answer for what ails retail. “The problem for far too many retailers is that they still are stuck in their channel-centric thinking and their organizations, metrics, systems and incentives still reflect […]
Everybody in retail knows that their success depends on understanding the customer. And understanding the customer starts with understanding their demographics. Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can […]
Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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