Join me March 23, 2016 at the What’s Next Boomer Business Summit where I will be presenting in a session entitled “Broad View of Trends in Commerce — Who, Why, and How Will They Buy?” Come and learn how HENRY Baby Boomers (high-earners-not-rich-yet) will spend and shop in the years ahead.
Archive | February, 2016
Looking for Retail Growth? Specialty Independent Retailers Are Poised to Prosper in 2016
Most retailers are relieved now that 2015 is in their rear view mirrors. It was the worst year in retail since 2009, closing in the red, down .2 percent from previous year, if motor vehicles and food services are excluded. Unfortunately 2016 doesn’t promise to be much better. Yet amidst the flagging retail industry there […]
How to Hook Today’s — and Tomorrow’s — Home-Hungry Consumers
The home furnishings market was hit, and hit hard, by the recession. Not until 2014 did the home furnishings market claw its way back to its pre-recession peak, reaching $288 billion as measured by consumer expenditures. But while the size of the home furnishings market may have recovered, the way American’s shop for home furnishings, […]
Brand Loyalty: Why Brands Can’t Buy Loyalty with Points
Last year with great fanfare American Express launched a new concept in rewards programs called Plenti. Its hook: it allows members to earn points across multiple brands, rather than just one. So members can earn points by renting a car at Enterprise and redeem them at Macy’s. Apparently many brands are queueing up to join […]