Selling prestige beauty used to be a straight-forward business. The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in. But that formula doesn’t work anymore. Today’s affluent consumers, the […]
Archive | 2016
Pulling Back the Curtain on the Most Powerful Luxury Branding Strategy Today – The Person-to-Person Connection
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz. As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]
The Home Trust International Names Pamela Danziger a Leader in Luxury + Design
The Home Trust International has named Pamela N. Danziger, Unity Marketing, to its prestigious panel of “Leaders in Luxury + Design.” She is recognized for her leadership in market research serving the luxury home furnishings industry. Founded in 2012, the Palm Beach-based The Home Trust International is an invitation-only network of companies that brings together […]
Brent Ridge, Beekman 1802, and me at NRF’s Big Show 2017 for the Small Business Experience
Your Secret Weapon: Making Retail With Personality At NRF’s Big Show 2017 for the Small Business Experience Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join me to break down the new retailing experience based on “people, people, people.” Then hear how Brent Ridge […]
Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]