DTC plus-size women’s fashion brand Eloquii has collaborated with Kate Spade to translate its style aesthetic to plus sizes. Eloquii customers can’t get enough of it.
Archive | Collaborations
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Luxury Leader LVMH Extends Reach To Shape Pop Culture
Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture.Bernard Arnault, the […]
Collaborations With Target, Wrangler And Barbie Help Kendra Scott Jewelry Do More Good
Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic.Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh to […]
Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs
Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram.Prices currently start at $1,150 and range up to $1,530 for LV’s unique take […]
Kanye West Gets What He Always Wanted In Partnering With Gap
Successful brand partnerships are made when it’s a win-win for both brands. That is what the just announced Gap partnership with Kanye West’s Yeezy brand promises.The Gap brand desperately needs a turnaround plan, with global sales falling from $5.3 billion in 2017 to $4.6 billion in 2019. After trying so hard and failing so badly […]
