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Wayfair Way Day

Wayfair’s Way Day Brought Traffic, But Did It Bring Sales?

On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]

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market research trends

It’s No Luxury: Market Research Is a Necessity Today

Today Market Research Is No Luxury But the real value comes from putting the research into action   Your business faces a tsunami of changes in the consumer market that no amount of experience or education has prepared you for.  The customers are changing faster than ever.  They are: Adopting new patterns of shopping  (start with […]

Cocooning in new luxury style

Affluent Americans Are “Cocooning” in a New Luxury Style that Combines Fashion and Function

For Home Furnishings Marketers… New Research Reveals How to Grow Your Business by Targeting the Top 20% The U.S. home furnishings market underwent a major overhaul during the recession. Today’s home furnishings customers are constructing a new home furnishings market that suits their preferred method of shopping and new styles of decorating. Unity Marketing’s latest […]

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