In the new experience economy, the very idea of what a store is has changed. It’s transformed from a place for people to buy things into a place where people engage in shopping experiences of discovery and delight where product is the reward they take home. Under this new retail experientially-focused model, the old “product […]
Archive | December, 2017
How to Be Successful Retailing in the Experience Economy: Lessons from Apple
For the latest and greatest in personal technology, everybody looks to Apple. They lead the pack in creating innovative, user-friendly computing products. And the company takes the same innovative, forward-looking approach to retail. Yet people think of Apple as a product-first technology company, when in fact it is a hybrid that seamlessly combines products and […]
How to Make Word-of-Mouth Marketing Work
In every survey Unity Marketing conducts with retailers on their marketing and advertising methods, word of mouth is hands down the most important, being both most used and most effective. For example, in a recent survey among furniture retailers, over 80% of furniture retailers named word-of-mouth their most powerful marketing tool. By contrast social-media marketing, […]
Luxury on Amazon? Coty Wins Battle, Amazon Will Win the War
Many in the luxury industry cheered after the recent ruling by Europe’s top court that Coty and other luxury brands could prohibit retailers and distributors from selling products on a third-party internet platform such as Amazon and eBay. The European Court of Justice ruling came as a result of case referred by a German court where Coty […]
Shoppers Will Have Merry Christmas, Retailers Get Coal, Early Results Show
Americans indulged in one of their favorite pastimes over the long Thanksgiving weekend: shopping. They were in full force gobbling up all the heavily discounted merchandise meant to entice them to the store and onto the internet. The National Retail Federation reported that more than 174 million Americans shopped from Thanksgiving through Cyber Monday, which beat the […]