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Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]
Ethan Allen is putting its 1,500 interior designers out front and introducing a new membership program to deliver more value to next-generation customers.
Luxury department stores, like Neiman Marcus, Nordstrom and Saks, have long been plagued by the problem of how to get rid of last season’s unsold merchandise without cluttering up their stores with too many sales signs and off-priced racks. It hurts the luxury brand image. While they could sell it through to liquidation wholesalers, the […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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