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American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know

The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]

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Retail Apocalypse: How Bad Is It Really?

The Commerce Department recently updated its report on the economy for the second quarter.  The news was mixed.  The economy grew at a faster pace from April-June than it did from January-March 2017.  GDP expanded at a 3.1% annual rate in its third and final estimate, which was a marked improvement from the 1.2% rise […]

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Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out

Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]

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Luxury Market Prospects for 2017? Keep Your Expectations Low!

Luxury brand executives must be breathing a sigh of relief after reading the recent headlines from Bain & Company that the luxury goods market is predicted to grow 2-4% in 2017. Claudia D’Arpizio, a Bain partner and author of the new study, is quoted by the New York Times in a eye-grabbing headline, “Luxury Goods Market […]

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Don’t Bomb with Boomers

At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging related problems.”  We spoke at a session entitled a Broad View of Trends in Commerce:  Who, Why and How They Will Buy, and delivered the […]