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Luxury Market Prospects for 2017? Keep Your Expectations Low!

Luxury brand executives must be breathing a sigh of relief after reading the recent headlines from Bain & Company that the luxury goods market is predicted to grow 2-4% in 2017. Claudia D’Arpizio, a Bain partner and author of the new study, is quoted by the New York Times in a eye-grabbing headline, “Luxury Goods Market […]

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Don’t Bomb with Boomers

At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging related problems.”  We spoke at a session entitled a Broad View of Trends in Commerce:  Who, Why and How They Will Buy, and delivered the […]

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TAG Heuer Knows the HENRYs — Does Your Brand?

In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.”  He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers:  the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]

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Real Estate Professionals: Are You Stuck Selling New Homes to Yesterday’s Buyers?

Understand the next generation’s needs and longings for home       Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]

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Luxury Brands & Demographic Disruption: What’s Your Strategy?

In a recent talk at the Hackers on the Runway conference in Paris organized by TheFamily, marketer-extraordinaire Seth Godin asked “Is Digital the End of Luxury Brands?”  Rather, the question should be “Is the Digital Generation, i.e. the Millennials, the End of Luxury Brands?”  Unity Marketing supports brands examine the disruptive influence of the demographic […]

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