Archive | June, 2018

millionaire

Key to Success in Marketing to Millionaires: Know Them

By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free […]

Lightbox Jewelry

De Beers Launches Lab-Grown Diamonds: Response to Demand or Move to Dominate the Market?

After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]

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