Archive | February, 2017

Shops that POP!

Join Me at SportStyle on June 14 at Fort Lauderdale Convention Center

Learn how to “Build Your Retail Muscle:  Train to Win the 10k Retail Race with Shops that POP!” at the upcoming SportStyle Trade Show.  To be held June 14-16, 2017 at Fort Lauderdale Convention Center, SportStyle is a trade show focused on athletic products, including latest and greatest in footwear, apparel, wearable technology, and accessories. […]

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Cure for the “That’s interesting data, but what do I do with it?” Market Research Syndrome

As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?”  The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business.  Being a professional market […]

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How to Innovate Luxury Brands? Through Luxury Consumer Experiences

Today luxury and innovation are two terms that rarely go together.  The challenge, as identified in the State of Luxury 2017:  The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]

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Where Luxury Brands Can Find Advertising White Space

Brands today face an increasingly crowded media marketplace to get their messages seen and heard.  Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]

State of Luxury 2017 Report Cover

Calling all Luxury Brands: Innovate or Die!

In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate.  This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]