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pexels-photo-285171 Fashionable woman shopper

J. Crew and Ralph Lauren: The Hard Lessons Consumers Are Teaching The Fashion Industry

The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially […]

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Craft jewelry

If I Owned a Jewelry Store…

I’d want it to be an extraordinarily different kind of jewelry store.  I’d want it located on an active ‘Main Street’ surrounded by other extraordinary shops, boutiques, pubs, restaurants and other places that attract guests with fun things to do and see.  I’d want my store to be an exciting place where people can experience […]

barista

Meet Your New Barista: Ralph Lauren

One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]

instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

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marketing

Marketing Is Outdated — It Needs a New Strategy

A friend shared an interesting article with me this week with a provocative title, “Marketing is an outdated practice, period.” It was said at  Adobe’s Think Tank: The Future of Experience Business.   The statement arose around a question about marketing’s role in the experiential economy now that simply selling a product isn’t enough anymore. […]