Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
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Kering’s Plan To Restore Gucci To Former Glory: Will It Work?
Kering, owner of Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen brands and the world’s second-largest luxury conglomerate after LVMH, reported very depressing results for the third quarter of 2023. With a 13% reported decline overall and a 9% comparable shortfall, revenues for the group dropped from $5.4 billion last year to $4.7 […]
Ready to Start a Business? ‘The Corporateneur Plan’ Is Your Authoritative Guide to Entrepreneurial Success
Ken Rohl was 50 years old when he decided he’d had enough of corporate life. Political in-fighting and conflicting opinions stifled his creativity and inspiration. He took his experience from his stint in corporate America and used it to start a business that was so successful that a Fortune 500 company bought it. He became […]
Luxury Companies Are Poorly Prepared For The Changes 2023 Will Bring
Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset. Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only […]
Luxury Brands’ Marketing And Sales Must Collaborate To Propel Customers On Their Purchase Journey
Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]
