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Tiffany & Co store front

Tiffany’s Six-Prong Strategic Plan for Growth

Tiffany and Company is still a work in progress, but its leadership is confident it has a strategic plan in place that will lead it to prosper over the long term. Tiffany’s 2019 Q1 results disappointed, with worldwide sales declining 3% to $1 billion and comparable sales off 5%. Net earnings disappointed too, down 12% from […]

Subscription gift box

Is Subscription Marketing in Your Plans? Industry Veteran, Georg Richter, Shows the Way

Subscription-based marketing seems like the latest and greatest new business-building idea. With exciting startups showing the way, including companies like Ipsy and Birchbox in beauty, Blue Apron and HelloFresh in meals, Dollar Shave Club and Harry’s for men’s shaving products and Stitch Fix and Trunk Club in fashion, subscription-based marketing appears to be the ticket to […]

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JennAir Smoke & Brass range

JennAir’s New Brand and New Look for the Next Generation Luxury Home Owner

Whirlpool chose the recent Architectural Digest Design Show to introduce its new JennAir branding along with a full line of 70 appliances that express the new image. JennAir is at the “pinnacle of Whirlpool’s family of appliance brands,” says Jon Hall, JennAir marketing director, “where we have a responsibility to drive progress in appliances for the modern luxury […]

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Craft jewelry

If I Owned a Jewelry Store…

I’d want it to be an extraordinarily different kind of jewelry store.  I’d want it located on an active ‘Main Street’ surrounded by other extraordinary shops, boutiques, pubs, restaurants and other places that attract guests with fun things to do and see.  I’d want my store to be an exciting place where people can experience […]

brewdog-birre

BrewDog Beer Has Big Plans Brewing for America

Scotland-based BrewDog brewery is a different kind of company that has a very different way of doing things. The genius is in the beer. If building a local world-class brewery in 10 short years, ready to play on an international stage, is the goal, then, to paraphrase, “I’ll have what they’re having.” But the genius […]