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Is Subscription Marketing in Your Plans? Industry Veteran, Georg Richter, Shows the Way

Subscription-based marketing seems like the latest and greatest new business-building idea. With exciting startups showing the way, including companies like Ipsy and Birchbox in beauty, Blue Apron and HelloFresh in meals, Dollar Shave Club and Harry’s for men’s shaving products and Stitch Fix and Trunk Club in fashion, subscription-based marketing appears to be the ticket to […]

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JennAir Smoke & Brass range

JennAir’s New Brand and New Look for the Next Generation Luxury Home Owner

Whirlpool chose the recent Architectural Digest Design Show to introduce its new JennAir branding along with a full line of 70 appliances that express the new image. JennAir is at the “pinnacle of Whirlpool’s family of appliance brands,” says Jon Hall, JennAir marketing director, “where we have a responsibility to drive progress in appliances for the modern luxury […]

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Craft jewelry

If I Owned a Jewelry Store…

I’d want it to be an extraordinarily different kind of jewelry store.  I’d want it located on an active ‘Main Street’ surrounded by other extraordinary shops, boutiques, pubs, restaurants and other places that attract guests with fun things to do and see.  I’d want my store to be an exciting place where people can experience […]

brewdog-birre

BrewDog Beer Has Big Plans Brewing for America

Scotland-based BrewDog brewery is a different kind of company that has a very different way of doing things. The genius is in the beer. If building a local world-class brewery in 10 short years, ready to play on an international stage, is the goal, then, to paraphrase, “I’ll have what they’re having.” But the genius […]

success picture

Got a New Product or Business? Here’s Help

Congratulations!  You’ve designed a new product that you are sure will be a big hit.  Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea.  Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]