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Woman Louis Vuitton

Luxury Brands Must Prepare For A Reset: Here’s The How And Why

Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an unprecedented 22 percent to $235 billion, followed by a remarkable rebound […]

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Amazon.com

Amazon’s Hold on Millennials Is Steadfast, But Competitors Can Break Its Clutches

Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: “We believe that a fundamental measure of our success will be shareholder value we create over the long term. We choose to prioritize growth.” Profits took a back seat to […]

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Millennials at home

What Millennials Are Looking For To Decorate Their Homes

Now that Millennials, the largest American generation in history some 80 million strong, are aging into the prime years for buying home furnishings, it should be glory days for furniture and home furnishings stores. But that is decidedly not the case. Through November 2019, retail sales in that segment were up only .4%, while retail […]

Louis Vuitton store

LVMH Sees Luxury’s Future in Mission-Driven MadHappy

LVMH has a lock on the current luxury market. Its latest financial report testifies to that, with 16% revenue growth for the first nine months of 2019 to reach € 38.4 billion in revenue. That comes on top of 10% year-over-year growth in 2018 on €46.8 billion in sales. LVMH is the biggest and baddest […]

Meet the HENRYs: The Millennials that Matter Most For Luxury Brands by Pamela Danziger

Meet the HENRYs and the Brands They Love

Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]