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Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

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Naadam: A New DAVID Brand That High-Earning Millennials Love

A brand “bromance” is brewing in the luxury market between new e-commerce-driven companies that Marvin Traub Associates has called the “New Davids” and the affluent young HENRYs (high-earners-not-rich-yet). In a new report from TRAUB, the “New Davids” are defined as: These curated 200 are the brands to watch because they attract the attention and loyalty of […]

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Interior Designers:  Get the Market Information You Asked For

Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry.  While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]

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Why HENRY Loves DAVID, and It’s Sure to Be a Long-Term Romance

An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.  Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]

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Luxury's Got Brand New Style

Why Tiffany Fails & Brands like James Avery Succeed

Last week Tiffany gave a depressing report on its two-month holiday sales. U.S. store sales were down 7% from previous year. That caused the company to give a sobering expectation for the full year, with expected net earnings to decline by 10%. But while Tiffany is struggling on New York’s Fifth Avenue, the jewelry market […]