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Holiday Sales Forecasts Are Not Worth The Paper They Are Printed On

As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]

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christmas decorations

Researching the Market for Christmas Decorations?

Past history has shown that in the spring, sales of our Christmas Decorations Market Report spikes. Obviously it’s the time when marketers and retailers develop their marketing plans for the upcoming holiday season. Indeed, we’ve recently delivered the new market report to a number of subscribers. And here is what one subscriber had to say […]

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015  —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]

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What’s Hot, What’s Not for Christmas Decorating in 2015

New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]

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go-go gifts

You Can’t Afford to Wait Till Christmas, Get Your Gifting Strategies On Now!

While the annual year-end holiday gifting season receives the lion’s share of marketer and retailer attention when it comes to the gifting market, the reality is that gifting represents a significant marketing opportunity throughout the whole year. Out of the typical gifters’ annual gifting budget, Christmas accounts for slightly less than half of the total.  […]