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Moms Will Be This Year’s Holiday Hero

Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today  – 96.6 million aged 20-to-64 and 30 million 65 and older –  it’s a massive […]

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How SmartGift Cracked the Code in Online Gifting

While we await the National Retail Federation’s holiday retail forecast – which will come any day – Deloitte and Forrester are out with their predictions for holiday 2020 and year-end. Big Four accounting firm Deloitte has a “glass half full” view, expecting a rise in holiday retail sales between 1% to 1.5%. On the other […]

Christmas shopping (Photo by Heidi Sandstrom on unsplash.com)

Shoppers Will Have Merry Christmas, Retailers Get Coal, Early Results Show

Americans indulged in one of their favorite pastimes over the long Thanksgiving weekend: shopping. They were in full force gobbling up all the heavily discounted merchandise meant to entice them to the store and onto the internet. The National Retail Federation reported that more than 174 million Americans shopped from Thanksgiving through Cyber Monday, which beat the […]

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Holiday Sales Forecasts Are Not Worth The Paper They Are Printed On

As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]

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christmas decorations

Researching the Market for Christmas Decorations?

Past history has shown that in the spring, sales of our Christmas Decorations Market Report spikes. Obviously it’s the time when marketers and retailers develop their marketing plans for the upcoming holiday season. Indeed, we’ve recently delivered the new market report to a number of subscribers. And here is what one subscriber had to say […]