The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

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The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Luxury consumers, disillusioned by recent price hikes and stagnant creativity, are pulling back on purchases, leading to a 5% drop in the luxury goods market.