For the last four years, Lincoln Motor Company has been on a journey to reinvent the luxury car experience. Since every journey starts with a single step, Lincoln’s initial focus was aimed at today’s luxury car buyers — who they are, what kind of luxe driving experiences they want and how to deliver it to […]
Archive | July, 2016
Successful Content Marketing Starts with Research
Today it seems like every brand is doing it: Content Marketing. Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell. Now brands need to tell stories about their products and what unique differences they offer to the customer. So content […]