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millionaire

Key to Success in Marketing to Millionaires: Know Them

By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free […]

Luxury shopper

Can Walmart’s Mass-to-Class Strategy Work?

Walmart is undergoing a massive corporate makeover. With $500.3 billion in total revenues worldwide in 2018, 11,700 stores and 2.3 million associates, it is a long-term project that will take place on many fronts. Change and corporate transformation in its business and culture were CEO Doug McMillon’s primary theme in remarks at the June 1 Walmart […]

U.S. Department of Commerce

Trump Economy Has Been Good To Retailers, But Retailers Should Avoid Getting Too Political

For retailers, one of the more actionable findings in a book full of them by Paco Underhill, Why We Buy: the Science of Shopping, is that after people enter a store, they invariably turn right to start their shopping trip. That makes the space to the right side of the door prime real estate for any […]

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1stdibs

1stdibs Is Designers’ Best Friend, Now It Wants to Be Consumers’ Too

Since 2000, the ranks of the affluent have been growing in overdrive. The number of millionaires globally has grown by 170%, while the number of UHNWIs (individuals with net worth of $50 million or more) has multiplied five-fold, making the ultra HNW the fastest growing segment of the wealthy, according to Credit Suisse Global Wealth Report. Today […]

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Engagement ring

Why Are Jewelry Retailers Saying ‘I Don’t’ To Lab-Grown Diamonds If Millennials Say ‘I Do’?

The $80 billion mined-diamond industry is at a tipping point as man-made diamonds are offering consumers a new option. When consumers are given a choice between buying a 1 carat mined diamond for $5,000 or a bigger 1.25 carat lab-grown diamond for the same price, more people are opting for the bigger lab-grown stone. It is […]

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