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01 Tommy Bahama - Copy

Tommy Bahama: A Case Study In Lifestyle Branding

Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]

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Store Closures Can Hurt More Than Help Retailers’ Bottom Line

Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]

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Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs

Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram. Prices currently start at $1,150 and range up to $1,530 for LV’s unique […]

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With Chico’s Acquisition, Private Equity Sycamore Partners Builds A $6 Billion Fashion Powerhouse

In a deal valued at $1 billion priced at $7.60 per share, private equity firm Sycamore Partners just acquired specialty fashion retailer Chico’s FAS, including the flagship Chico’s brand along with White House Black Market and Soma intimates. The Chico’s brands will be merged under Sycamore’s recently formed Knitwell Group that includes the Ann Taylor […]

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As The Luxury Market Evolves, White Space Abounds If Brands Know Where To Look

The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]

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