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Be Successful This Small Business Saturday: Make Retail Personal Like Beekman 1802

November 25 is this year’s official Small Business Saturday, a day when local retailers can strut their stuff on the Saturday bookended between mass retailers’ Black Friday madness and e-tailers’ Cyber Monday frenzy. It was conceived by American Express, which reported that small businesses generated some $15.4 billion dollars on Small Business Saturday last year. American Express explains […]

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Holiday Sales Forecasts Are Not Worth The Paper They Are Printed On

As retailers ramp up to Black Friday, the consulting firms and industry advisers are piling on with holiday retail forecasts. There are a dizzying array of forecasts to choose from. Take your pick, from good (4% from National Retail Federation) to better (4.5% by Deloitte) to best (6% by JLL Retail). Even more astounding is Deloitte’s prediction that shoppers will spend […]

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Need a Retail Rescue? We’ve Got Your Lifeline

To be successful at retail, business owners must wear many hats. Their responsibilities span many disciplines, including management, business planning, marketing, social media, public relations, advertising, customer relations, operations, accounting, systems, technology, merchandising and product expertise. To be truly successful business owners must be competent in all or hire staff that can fill each of […]

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American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know

The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]

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Fashion Retailer Ascena Retail Group Is in Trouble

Ascena Retail Group Inc. recently released its 2017 annual report and the news wasn’t good.  Sales were off 4.9% from 2016 and all of its four reporting segments showed a decline year-over-year with plus and kids fashion off the most, both down 7.5%. In response to its failing fortunes in retail, it plans to close […]