Archive | April, 2023

passion purpose prosperity summit

Join Me For The Passion, Purpose Prosperity Summit: How to Transform your Idea into a Business

Join me for the Passion, Purpose, Prosperity Summit. I’ll be talking about my new book with Ken Rohl, The Corporateneur Plan: Your Roadmap From Mid-Career Professional to Entrepreneur, and my personal corporateneur journey. I’m excited to share that I’m going to be a featured speaker at the upcoming Passion, Purpose, Prosperity Summit. I’ll be highlighted alongside […]

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state of luxury report 2023

Luxury Companies Are Poorly Prepared For The Changes 2023 Will Bring

Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset.Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only somewhat […]

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Luxury Brands’ Marketing And Sales Must Collaborate To Propel Customers On Their Purchase Journey

Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey.But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. Sharing […]

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What’s Balenciaga To Do About The Harry Potter Meme?

Balenciaga, the luxury brand owned by Kering, is making news again after being caught up in a cultural firestorm late last year when it featured children in what many considered an over-sexualized way. Now it is facing another threat: dilution through satire.YouTuber demonflyingfox reimagined the Harry Potter cast of characters as Balenciaga models, poking fun at […]

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Consumer’s Cognitive Biases Are Keeping Spending Strong, For Now

The National Retail Federation (NRF) is out with its 2023 retail forecast; on its face, it’s reassuring. Retail sales growth in 2023 should exceed the 3.6% average growth level tracked in the pre-pandemic years from 2013 through 2019.So far, consumers have kept retail sales buoyant, thanks to their psychological makeup, but soon, their shopping behaviors […]

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