Archive | May, 2022

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After Sign-Up Boom, Retailers Fear A ‘Subscription Apocalypse’

Subscription services boomed during the pandemic by offering wary shoppers a convenient way to keep their cupboards stocked, or in the case of meal-kit subscriptions, the ability to recreate restaurant-quality meals at home while many stores and restaurants were closed.   Curiosity was a factor too, as consumers had more time on their hands and, […]

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Confused About the Metaverse? Visit Zuckerberg’s Meta Store

The Meta Store has just opened on Meta’s (the company formerly known as Facebook) Burlingame campus. It is a living lab where people can experience the metaverse for themselves and Meta’s Reality Labs HQ programmers and developers can learn from customers. “Once people experience the technology, they can gain a better appreciation for it,” said […]

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Power of Paradox Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet […]

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Talking HENRYs with Joanne Wilson, a.k.a. @GothamGal

Gotham Gal, a.k.a. Joanne Wilson, asked me about HENRYs – High Earners Not Rich Yet – and I obliged. Hear our far-ranging discussion on my career path to the luxury market and the discovery of the HENRYs, women consumers, online shopping, supply chain and retail. Watch Now

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Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand

Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]

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