The personal luxury market’s explosive growth from 2019 through 2023 – up almost 30% over the four years – has come to an end. Starting at $301 billion in 2019, it rode the pandemic roller coaster, dropping sharply in 2020, then more than recovered in 2022 as it climbed 20% to reach $373 billion, according to Bain […]
Archive | February, 2024
Tommy Bahama: A Case Study In Lifestyle Branding
Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]
Store Closures Can Hurt More Than Help Retailers’ Bottom Line
Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]
Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs
Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram. Prices currently start at $1,150 and range up to $1,530 for LV’s unique […]