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Everyone has heard the adage, “The bigger the challenges, the greater the opportunity,” but often the reverse is true too: The bigger the opportunity, the greater the challenges. Both apply for home brands that aim to grow in the U.S. consumer market. “A modicum of success in the U.S. is the most common and ultimately […]
The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.” For years the term “aspirational consumer” has been used in […]
Ever since news broke that LVMH Moët Hennessy Louis Vuitton was acquiring Tiffany & Company, speculation has swirled about how the giant French luxury conglomerate would fold in this iconic American brand. Aside from some bland corporate messaging, LVMH has been mum on its plans. But one thing is for sure, after a protracted and […]
Without warning and with no explanation, Kering-owned Bottega Veneta just closed down its Instagram, Facebook and Twitter accounts. Its abrupt halt to social media promotion has left the luxury fashion world stunned. With e-commerce doubling its share of the personal luxury goods market in 2020, from 12% in 2019 to 23%, and with its share […]
This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury market after the reset brought on by the Covid-19 […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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