New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.
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How Gucci and Chanel Are Going Mobile to Enhance the Customers’ Experience
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]
How Millennials and Gen-Z Are Radically Changing the Luxury Market
A new study is out that sets the stage for a radically transformed luxury market by 2025. Millennials are driving this train, and what they expect from luxury brands is radically different from previous generations. Fasten your seatbelts, it’s going to be bumpy ride into 2025. The study, produced by two powerhouses in luxury circles, Boston […]
Rihanna And LVMH Team Up For A Game-Changing Collaboration
With the launch of Fenty Maison in partnership with pop icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader. Recently Bernard Arnault, chairman and CEO of LVMH, announced that it was creating […]
Luxury Brand Diversity Programs Won’t Prevent More Culturally Insensitive Mistakes
Recent culturally insensitive missteps by luxury brands, including Burberry, Gucci and Dolce & Gabbana, have people calling for greater diversity and inclusivity. While this is important, the problem goes deeper. Luxury brands need to return to the higher standards of taste and culture that made them great in the first place.
