Archive | Luxury Marketing

RSS feed for this section
Tapestry_Logo_WORKING FILE_V03

Coach Is Now Tapestry: Is a Name Change Enough to Change Its Fortunes?

Kraft became Mondelez, Google renamed itself Alphabet, Philip Morris was reborn as Altria and now Coach is Tapestry. Changing a company’s name is a really big deal, one fraught with peril of confusing customers by losing valuable brand awareness. Reporting in Fortune, Caroline Fairchild wrote: As corporations evolve their strategy, their brands can change too — for […]

Comments Off on Coach Is Now Tapestry: Is a Name Change Enough to Change Its Fortunes? Continue Reading →
igor-ovsyannykov-254180

Anything Worth Having Is Worth Waiting For: The Myth of Instant Gratification

Ask shoppers what they want and you’ll find they want it all — good quality products, wide selection, low prices — and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the last, instant gratification, […]

Comments Off on Anything Worth Having Is Worth Waiting For: The Myth of Instant Gratification Continue Reading →
pexels-photo-285171 Fashionable woman shopper

Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

The-new-Tiffany-Frag_4547 (2)

Tiffany-Coty Perfume License: Five Keys to Luxury Brand Licensing Success

Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]

Comments Off on Tiffany-Coty Perfume License: Five Keys to Luxury Brand Licensing Success Continue Reading →
millionaire

Luxury Brand Mergers And Acquisitions Ready To Multiply

The New York Times recently reported on “The Luxury Arms Race:  Michael Kors and Coach Target Takeovers.”  They wrote, “The global luxury market has long been dominated by three giants – LVMH Moët Hennessy Louis Vuitton, Kering and Richemont. Now, it has two hungry American players with which to contend.”  That is Coach and Michael Kors both of […]