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What Web 3.0 And Changing Consumer Psychographics Mean For Luxury Brands

Web 3.0 is coming fast. While it still hasn’t been fully realized, it promises to mark the end of the domination of the internet by power platforms, like Google, Facebook and Twitter and put users in charge. “This third generation of internet services will be the catalyst for a new internet, connecting data-driven technologies like […]

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Deja Vu

With Recession on the Horizon, Luxury Consumers Are Feeling Déjà Vu

Up until the 2008/2009 Great Recession, conventional wisdom held that affluent consumers were immune to economic downturns. The assumption was their higher levels of income and wealth sheltered them when prices rise and the economy tanks. But during the last recession, that conventional wisdom didn’t hold. Luxury consumers felt the pain and reacted just like […]

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Poised for Growth under New Leadership, David Yurman Opens Paris Flagship Jewelry Boutique

Look at almost any list of the world’s most coveted luxury jewelry brands, and among the list including Van Cleef & Arpels, Cartier, Tiffany, Harry Winston, Bvlgari and others, you’ll find David Yurman. After being founded by sculptor David and artist Sybil Yurman a mere 42 years ago, the David Yurman brand has worked its […]

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Power of Paradox Brands

Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors and poets delight in paradoxes because they stop the reader in their tracks to ponder the apparent contradictions. Like the familiar phrase, “Less is more,” or when Shakespeare’s Hamlet […]

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Hermès Leans Into Stores, Home and Metaverse For Growth as a Lifestyle Brand

Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]

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