Ermenegildo Zegna Group just delivered preliminary revenue results for fiscal 2023, and they’re impressive. Revenues advanced 28% year-over-year, up from $1.6 billion (€1.5 billion) to $2.1 billion (€$1.9 billion). These are unaudited results and the final earnings report is to come, yet it’s a remarkable performance in a turbulent personal luxury goods market that only […]
Archive | Luxury Marketing
RSS feed for this sectionHow To Find Growth In An Increasingly Turbulent Luxury Market
The personal luxury market’s explosive growth from 2019 through 2023 – up almost 30% over the four years – has come to an end. Starting at $301 billion in 2019, it rode the pandemic roller coaster, dropping sharply in 2020, then more than recovered in 2022 as it climbed 20% to reach $373 billion, according to Bain […]
Louis Vuitton X Timberland Boot Collaboration: The Kick Struggling VF Needs
Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram. Prices currently start at $1,150 and range up to $1,530 for LV’s unique […]
As The Luxury Market Evolves, White Space Abounds If Brands Know Where To Look
The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]
Coupang Gives Farfetch A Lifeline, Throwing Good Money After Bad
Farfetch Holdings, the online luxury marketplace and technology platform, reached the precipice of insolvency late last year. A last-minute $500 million bridge loan from the $21 billion South Korea’s Coupang gave the company a lifeline. Currently, Farfetch has a market value of $258.4 million. Since going public in 2018, Farfetch has proven to be a […]