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Fashion runway

Ex-CEO of Calvin Klein Talks About Tapestry, Michael Kors and American Luxury

The latest financial releases from American luxury stalwarts Tapestry (Coach, Kate Spade and Stuart Weitzman) and Michael Kors (MK and Jimmy Choo) showed strong performances this year. With retail up 5.5% year-over-year through July, prospects look good for the rest of the year. Both companies reported outstanding gains on the topline: Tapestry up 31% in both 4Q18 and […]

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Luxury Brands

Should a Luxury Brand Take Political Sides? Why It Matters

In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]

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lv or hermes

Louis Vuitton or Hermès: Which Brand Wins in the Battle for Authenticity?

Today we live in an age of authenticity. Authentic brands, authentic communications and authentic relationships with consumers is demanded. An overwhelming 86% of consumers say brand authenticity is important when deciding which brands to support, according to a study conducted by Stackla. These findings were validated by another global study by Cohn & Wolfe. In that survey of […]

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bow-tie-businessman-fashion-man

Testosterone Is the Hormone that Drives Men Wild for Luxury

Consistently in my research with luxury consumers, I have found men more predisposed than women to luxury purchases. They typically spend more on luxury goods and services than women in Unity Marketing surveys and are more willing to own interest in luxury consumption in interviews and other qualitative research. I’ve attributed these gender differences in […]

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Chanel No. 5

Chanel Reveals Financial Secrets: Why Now, What’s It Mean?

With much fanfare, the New York Times reported “Chanel publishes annual results for first time in 108 years.” In it Chanel announced it reached just shy of $10 billion in sales in 2017. However, while that headline is strictly accurate, it is not precisely correct. Enterprising investigative reporters at French newspaper Le Monde and Swiss business magazine Bilan, gained access […]

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