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Louis Vuitton store

LVMH Sees Luxury’s Future in Mission-Driven MadHappy

LVMH has a lock on the current luxury market. Its latest financial report testifies to that, with 16% revenue growth for the first nine months of 2019 to reach € 38.4 billion in revenue. That comes on top of 10% year-over-year growth in 2018 on €46.8 billion in sales. LVMH is the biggest and baddest […]

Hong Kong skyline at night

Cultural Relevance Is Key To Success In Marketing Luxury in China

Interview with Daniel Langer, Ph.D. and CEO of management consulting firm Equite, about the opportunities and pitfalls that luxury brands face marketing in China. He finds luxury strategies that work in the Western world don’t translate easily to China.

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Ralph Lauren Store 888 Madison Avenue, NYC

Ralph Lauren Found the Man Needed to Turn the Company Around: Meet Patrice Louvet

Ralph Lauren Corporation (NYSE: RL) just beat Wall Street expectations by delivering a 3% first quarter 2020 revenue gain to reach $1.4 billion in sales. All reporting segments contributed to the boost, with its largest market North America ($719 million in sales) up 3%, Europe ($361 million) gaining 2%, and Asia ($259 million) advancing 4%. Despite […]

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Gucci streetwear

Luxury Streetwear: Will It Be the End of Luxury As We Know It?

Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]

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Adidas Futurecraft Loop shoe

Recycled Plastic Is The Future For Adidas — What About the Rest of the Fashion Industry?

Sustainable fashion has primarily been relegated to niche fashion brands and to narrow product categories within the industry. It has yet to be adopted widely by the mainstream and across the full product spectrum. That surely will change and change fast as Adidas steps out with a bold new initiative to do away with all […]

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