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Investors Are Losing Confidence In Luxury Brands

When sales should be booming, many luxury brands saw their sales slow or even decline in the last quarter of 2022. For example, LVMH, the industry’s pacesetter and market-share leader generating $86 billion last year, experienced a slowdown during the fourth quarter, with organic revenues up only 9%, after double-digit increases in the ~20% range […]

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King Charles’ Coronation Gave British Luxury A Boost

When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted. The coronation alone is estimated to cost between $63 […]

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Luxury Companies Are Poorly Prepared For The Changes 2023 Will Bring

Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset. Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only […]

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Luxury Brands’ Marketing And Sales Must Collaborate To Propel Customers On Their Purchase Journey

Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey. But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. […]

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What’s Balenciaga To Do About The Harry Potter Meme?

Balenciaga, the luxury brand owned by Kering, is making news again after being caught up in a cultural firestorm late last year when it featured children in what many considered an over-sexualized way. Now it is facing another threat: dilution through satire. YouTuber demonflyingfox reimagined the Harry Potter cast of characters as Balenciaga models, poking fun […]