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Discount store signage

Why LVMH Declares Discount Outlets Anathema And American Luxury Brands Should Too

Anathema is a strong word with religious overtones. It was a condemnation pontiffs reserved for heretics. Among the definitions of the term in Merriam-Webster is this: the denunciation of something as accursed. LVMH’s Bernard Arnault, the reigning pope of luxury marketing, brings near-religious intensity to controlling the 75 luxury maisons that make up his dominion, […]

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Nordstrom store

Do Neiman Marcus, Saks and Nordstrom Discount Outlets Draw Customers to their Full-Priced Luxury Stores?

Luxury department stores, like Neiman Marcus, Nordstrom and Saks, have long been plagued by the problem of how to get rid of last season’s unsold merchandise without cluttering up their stores with too many sales signs and off-priced racks. It hurts the luxury brand image. While they could sell it through to liquidation wholesalers, the […]

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Tiffany & Co

Tiffany Needs LVMH as Much as LVMH Needs Tiffany

In a surprise move, LVMH made an unsolicited $14.5 billion offer for Tiffany and Company. Confirming that the offer has been made, LMVH said in a statement that its discussions are still in the early stages and that there is no assurance that an agreement will be reached. According to Reuters, this initial offer valued […]

TheRealReal x Burberry

What’s Really Important About TheRealReal’s Partnership with Burberry

Burberry and the luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. “Leading the way in creating a more circular economy for fashion is a key element of our Responsibility agenda,” Pam Batty, Burberry’s VP of corporate responsibility, said in a statement. “Through this […]

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