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MediaPost Q&A: To Beat Amazon, Stores Go Whole-Hog Analog

Despite the epidemic of omnichannel initiatives, it’s been a bleak few months for retailers. While the millions that mainstream retailers have poured into e-commerce are being rewarded with double-digit gains, they’re still miles behind Amazon. And instead of looking like a bell curve, where chains like Macy’s and JC Penney once dominated, retail now looks […]

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Beware the Barbell Effect: Feeling the Death Squeeze?

The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other.  The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]

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How to Innovate Luxury Brands? Through Luxury Consumer Experiences

Today luxury and innovation are two terms that rarely go together.  The challenge, as identified in the State of Luxury 2017:  The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]

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Where Luxury Brands Can Find Advertising White Space

Brands today face an increasingly crowded media marketplace to get their messages seen and heard.  Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]

State of Luxury 2017 Report Cover

Calling all Luxury Brands: Innovate or Die!

In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate.  This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]