Archive | June, 2021

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Brand Trust Is Built on Dependably Satisfying Consumer Expectations, not on Lofty Social Causes

After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. An April 2021 Pew found only 24% of Americans trust the federal government to do […]

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What Consumers Want from Social Media Is Different than Brands, Creating a Performance Gap

In little over a decade, social media has emerged as businesses’ number one way to connect with consumers, according to a new study conducted by Harris Poll for Sprout Social, a social media listening and analytics company. Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% […]

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Three Years Into Its Turnaround Plan, Ralph Lauren Takes a Big Step Backwards

Almost exactly three years ago, Ralph Lauren Corp’s CEO Patrice Louvet announced an ambitious strategic growth plan, called “Next Great Chapter.” Two years in, it showed modest success, then Covid hit and the bottom fell out. Now the company’s revenues are at levels passed by in 2007. Ralph Lauren faces a long steep climb back […]

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