The State of Luxury 2025 report provides insights to help brands navigate economic shifts, evolving consumer demands, and digital transformation.
Archive | Millennials
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Conspicuous Consumption Is Back: Navigating Millennial Status Motivation For Luxury Brands
A new survey finds affluent Millennials are keen to purchase luxury goods for the status they confer, calling on luxury brands to embrace their customers’ status needs.
Western Brands’ Dominance In The Chinese Luxury Market Is Threatened By The ‘Guochao’ Trend
The personal luxury goods market boomed in 2022, reaching an unprecedented $383 billion, up 26% from 2019 and 22% from 2021 at current exchange rates, according to Bain-Altagamma Luxury Study.Much of the growth came from its two largest markets, The Americas ($123 billion and up 25%) and Europe ($102 billion, up 27%).However, China, the luxury […]
Luxury Brands Must Prepare For A Reset: Here’s The How And Why
Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an unprecedented 22 percent to $235 billion, followed by a remarkable rebound […]
Why Neiman Marcus Is Where the Young and Wealthy Want to Shop
Inflation and rising interest rates have taken a toll on U.S. CEO confidence. In the latest The Conference Board survey, nearly 70% of CEOs expect a recession to result from the Federal Reserve’s tightening monetary policy – 57% see a short, mild recession coming and 11% a challenging one. Another 20% expect an extended period […]
