Archive | Millennials

RSS feed for this section
millennials photo-1475027204167-3187bf798ba2

American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know

The Wall Street Journal recently reported that 26-year-olds are the customers that retailers are most eager to attract. Why? Because they are the single biggest age cohort in the American population today, numbering 4.8 million. Those aged 26 are smack dab in the middle of the millennial generation, “the group of 93 million comprises people born roughly […]

Comments Off on American 26-Year-Olds Are Now Retailers’ Prime Target: What You Need to Know Continue Reading →
pexels-photo-285171 Fashionable woman shopper

Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

home with computer pexels-photo-269129

Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out

Wayfair, the e-commerce home furnishings company, just released its financials for 1H2017. For the six months ending June 30, Wayfair revenues reached $2.1 billion, up 36% from $1.5 billion in the same period last year. Its number of active customers grew impressively as well, from 6.7 million in 1H2016 to 9.5 million this year. And […]

Comments Off on Wayfair Is Going Strong in Home Furnishings Online, But Don’t Count Amazon Out Continue Reading →
Amazon Furnishing American Home

Amazon’s Next Big Play: Furnishing American Homes

As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]

wine

Millennials And Wine: How To Attract The Next Generation To Your Juice

Millennials are on the cusp of becoming the greatest wine drinking generation in history.  But to date, they have been slow to migrate toward higher-priced wines. To help premium wine brands reach their potential with the younger generation, I reached out to Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division, to talk about […]

Comments Off on Millennials And Wine: How To Attract The Next Generation To Your Juice Continue Reading →