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Against a backdrop brought on by the pandemic, including supply chain snags, rising inflation and on-going geopolitical turmoil, luxury brands face another challenge. The consumers who are emerging post-pandemic are coming to the luxury market with new priorities and expectations from luxury brands.“Customers tastes and interests have changed. Their attitudes toward shopping have changed. People […]
For too long, pearl jewelry has been an afterthought for jewelers, a category of a few necklace strands and earrings they felt compelled to carry, but nothing to get excited about. That is starting to change.Pearls are having their fashion moment, spurred on by designers like Dolce and Gabbana, Prada, Givenchy, Dior, Versace, Miu Miu […]
Since its inception, Jeff Bezos has been playing the long game at Amazon. He put everyone on notice in his first shareholder letter in 1997: “We believe that a fundamental measure of our success will be shareholder value we create over the long term. We choose to prioritize growth.” Profits took a back seat to […]
Brands in the luxury goods sector gave a collective sigh of relief when Bain and Company came out with its Fall 2021 Luxury Study. “Luxury market rebounds in 2021, set to return to historic growth trajectory,” the headline proclaims.Conducted in association with Altagamma, the Italian luxury trade foundation and based upon company performance data through […]
When life as we know it came to a stop due to the pandemic, fashion retail, which was already challenged before the pandemic, became one of the hardest hit sectors.Many people didn’t have to report to work, so buying new clothes was put on hold, except for casual comfort wear suited to a stay-at-home lifestyle. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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