Archive | November, 2016

Brent Ridge, Beekman 1802, and me at NRF's Big Show 2017 for the Small Business Experience

Brent Ridge, Beekman 1802, and me at NRF’s Big Show 2017 for the Small Business Experience

Your Secret Weapon: Making Retail With Personality At NRF’s Big Show 2017  for the Small Business Experience Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join me to break down the new retailing experience based on “people, people, people.” Then hear how Brent Ridge […]

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woman with louis vuitton bag

Luxury Marketing’s Higher Calling – from the 4Ps to the 4Es

In 2013, the American Marketing Association changed the definition of marketing.  It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]

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luxury-daily-firstlook

Join Me for Luxury FirstLook 2017: Time for Luxury 2.0, Sponsored by Luxury Daily

Join me on Wednesday January 18, 2017 for Luxury Daily‘s 5th Annual Luxury FirstLook conference at 10 on the Park at Time Warner Center, 60 Columbus Circle, New York City. I will share the podium with senior executives and decision-makers to discuss luxury business issues covering advertising, marketing, retail, media, Internet, social, mobile and geopolitics opportunities […]

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nancy-drew

How Nancy Drew Made Me a Better Marketer

As a girl I discovered Nancy Drew, the young reader’s detective series by mystery writer Carolyn Keene. I was hooked on the mystery genre. Next I graduated to Sherlock Holmes and Agatha Christie, then onto other mystery writers, preferring the British authors like Dorothy Sayers, Ngaio Marsh, Josephine Tey, Ellis Peters, P.D. James and Elizabeth […]

rose

Luxury Licensing: A rose by any other name…An interview with licensing expert Ira Mayer

Luxury licensing is suffering from a bad reputation resulting from its over use by brands back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products that were marketed too widely. Quality and exclusivity are the traditional cornerstones of the luxury brand platform and the old ways of licensing […]

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