Old Evine is new ShopHQ. But the television shopping channel needs more than a name change.
Archive | August, 2019
Ralph Lauren Found the Man Needed to Turn the Company Around: Meet Patrice Louvet
Ralph Lauren Corporation (NYSE: RL) just beat Wall Street expectations by delivering a 3% first quarter 2020 revenue gain to reach $1.4 billion in sales. All reporting segments contributed to the boost, with its largest market North America ($719 million in sales) up 3%, Europe ($361 million) gaining 2%, and Asia ($259 million) advancing 4%. Despite […]
Retailers Need More Sense, as in Multi-Sensory Marketing
While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers’ human dimension through their five senses. Shedding light on the power of multi-sensory engagement in retail […]
Luxury Streetwear: Will It Be the End of Luxury As We Know It?
Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]
4 Powerful Digital Marketing Strategies for Retailers
This post is contributed by my Retail Rescue partner, Christopher P. Ramey Most retailers, from locally-owned specialty retailers to the national chains, understand the power and importance of having an omni-channel marketing strategy. Some two-thirds of shoppers research products online before setting foot inside a retail store, according to Retail Dive Consumer Survey. In their […]
