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American Main Street

Main Street Coronavirus Survival Guide: How an Art Gallery, Jewelry Store, Home Furnishings Store, Gift Shop and Florist Will Survive Shutdowns

Small businesses’ opportunity to apply for their piece of the initial $379 billion CARES Act funding has come and gone. Overwhelmingly popular, the National Federation of independent Businesses reports that 70% of its 300,000 members applied for loans. While Congress moved quickly to add additional funds to the program for small businesses, tax attorney Logan […]

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Artist at work

Help to Grow Your Art Business

I just got back from Artexpo New York where I addressed a packed audience about Marketing Original Art in New Luxury Style. One exhibitor came up to me afterwards and said that my talk ‘had been worth the price of admission.’  That’s why I wanted to share my message with you. In a nutshell, I […]

art expo

Marketing Art in Today’s New Luxury Style at Artexpo New York (April 15 @ Pier 94, New York)

Join me at Artexpo New York 2016 at Pier 94 in New York City. I will be giving a keynote presentation on April 15 at 11 a.m. Come and hear how to market art in new luxury style drawn from the latest research Unity Marketing has conducted on the art market. You will learn about: […]

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How Patina Gallery Stands Out in a City Filled with Art Galleries

How Patina Gallery Stands Out in a City Filled with Art Galleries

Santa Fe, New Mexico’s Patina Gallery faces an especially challenging competitive marketplace.  It’s located in a city filled with other art galleries that attracts art-buyers, not just from the local community, but from across the world.  But Patina has discovered ways to stand out in a crowded field to become a ‘shop that POPs!’ by […]

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New Report, Art Gallery’s Guide to Marketing Art in New Luxury Style, Reveals How to Confront Disruption in Art Retailing

The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]

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