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An Engagement Gap Is Challenging Jewelers: How Three Major Jewelry Brands Will Manage

It’s been three years since the pandemic threw a monkey wrench into the more or less stable wedding market and disrupted the evergreen bridal jewelry business that fine jewelers depend upon. From 2000 to 2019, some 2.2 million weddings took place each year on average. Then couples hit the pause button with lockdowns in place, […]

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Millennial wedding couple

Getting Married Today Is Complicated: Zola Can Help

Marriage as a social institution is on the rocks. For the first time in history, there are more single adults than married Americans: some 124.6 million single adults. By comparison, in 1960 over 70 percent of Americans were married. Young couples today are just not buying into marriage like they used to. Despite the fact […]

Millennial wedding couple

Is a Wedding A Luxury too Few Millennials Can Afford?

It isn’t easy to succeed in today’s wedding market, as bankrupt bridal gown company Alfred Angelo and struggling David’s Bridal have discovered. Once an evergreen market where businesses could depend upon a steady demand for products and services, the wedding market hit the skids during the recession and has yet to recover. With a total […]