The latest news cycle has revealed chasms growing in the land of luxury: In late July, LVMH, home of storied Louis Vuitton brand, reported that first half 2016 sales of its flagship fashion and leather luxury goods segment dropped .8% from same period last year. Then, on the cusp of NY Fashion Week, Tim Gunn […]
Archive | September, 2016
What’s Missing in the Interior Design Industry? In a Word, BRANDING!
In preparation for my September 12 talk at the New York International Carpet Show (NYICS) on Trend Insights: What Consumers Are Looking for Now!, I have been digging into the interior design industry, one that leads the consumer market in home design trends. ASID (American Society of Interior Designers) just released a new state of […]
How to Create Customer Curiosity? This is what I am talking about!
Retailers need to use the power of curiosity to magnetically draw customers into the store and down the aisles to fully explore the wonderful product experiences offered. Curiosity is one of the essential qualities that transform a store into a shop that POPs! In a visit to Morristown, NJ, my husband and I took an […]