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New model retail metrics

A New Model of Retail Metrics: Getting the Numbers Right

As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]

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Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

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For Luxury Brands Innovation Is No Luxury, But Necessity

In the 2017 State of the Luxury Industry Study, luxury industry insiders told us that “Innovation Strategies” were a key priority for their companies in the coming year. Because of the rapidly changing consumer marketplace, innovating with new products, new services, new marketing strategies and new ways to engage with the affluent customers is key. In […]

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Got a New Product or Business? Here’s Help

Congratulations!  You’ve designed a new product that you are sure will be a big hit.  Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea.  Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]


Trump Bump: Is Wall Street’s Rally since the Election Felt on Main Street? A Unity Marketing Snapshot Survey

Love him or hate him, President Trump is doing pretty much what he said he was going to do during the election, healthcare aside. So far Wall Street has loved him, with the stock market up over 10% since the inauguration.  And that didn’t change on Friday after the bombing, with the Dow Jones Industrial […]

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