Latest results of Research The Affluent Luxury Tracking study reveal a HNW/UHNW American consumer balancing their spending between indulgence and restraint.
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10 Ways To Engage Customers And Drive Brand Loyalty: Data Storytelling
In our hyper-connected world, storytelling has become a vital part of brand marketing and management. However, the art of storytelling isn’t confined to traditional mediums such as words and pictures. In fact, data has emerged as a powerful tool for conveying effective brand narratives, adding depth and credibility to a brand’s story. Data provides quantifiable […]
Turn Data Into Dollars: A Game-Changing Approach For Small-And-Midsized Businesses
When asked what they want most for their company, small-and-mid-sized business owners (SME) invariably say more new customers. Attracting new customers is the lifeblood for a business and marketing is the metaphorical heart that keeps it pumping. So companies deploy the 4Ps of marketing – Product, Price, Promotion, Placement – to keep new customers coming […]
Introducing the Research The Affluent Luxury Tracker
The Research The Affluent Luxury Tracker (RTALT) is a continuous daily survey conducted among affluent and HNW consumers tracking their financial status, luxury purchase behavior, lifestyles and values. Plus on-demand Flash surveys are available to give clients immediate information and insights into their most valuable customers.The RTALT is sponsored by Chandler Mount, CEO of Washington, […]
A New Model of Retail Metrics: Getting the Numbers Right
As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]
