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In our hyper-connected world, storytelling has become a vital part of brand marketing and management. However, the art of storytelling isn’t confined to traditional mediums such as words and pictures. In fact, data has emerged as a powerful tool for conveying effective brand narratives, adding depth and credibility to a brand’s story. Data provides quantifiable […]
When asked what they want most for their company, small-and-mid-sized business owners (SME) invariably say more new customers. Attracting new customers is the lifeblood for a business and marketing is the metaphorical heart that keeps it pumping. So companies deploy the 4Ps of marketing – Product, Price, Promotion, Placement – to keep new customers coming […]
The Research The Affluent Luxury Tracker (RTALT) is a continuous daily survey conducted among affluent and HNW consumers tracking their financial status, luxury purchase behavior, lifestyles and values. Plus on-demand Flash surveys are available to give clients immediate information and insights into their most valuable customers. The RTALT is sponsored by Chandler Mount, CEO of […]
As a market researcher, I have always been intrigued by what is known as the “observer effect,” whereby the mere observation of a phenomenon changes the phenomenon observed. I am keenly aware of it when I design a survey instrument. What’s measured takes on the utmost importance, but when the wrong variables are measured, no […]
A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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