Archive | April, 2024

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Hermès Class-Action Lawsuit Threatens To Expose Luxury Trade Secrets

Luxury leader Hermès has been hit with a class-action lawsuit alleging the company is engaged in the “unlawful practice of tying,” requiring customers to purchase ancillary Hermès products, such as shoes, scarves, and jewelry, before being given the opportunity to purchase a Birkin or Kelly bag.Claiming the company violates antitrust laws and is engaged in […]

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Why Lovesac Keeps Winning While Other Furniture Brands Falter

As the furniture industry reels from a dramatic drop in consumer demand, Lovesac overcame market headwinds to report 7.5% growth in revenue in fiscal year 2024, reaching $700 million from $651 million the previous year.Lovesac’s advance is remarkable, given that furniture retail revenues dropped 5.7% in 2023 to $75.2 billion from an historic high of […]

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Luxury Leader LVMH Extends Reach To Shape Pop Culture

Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture.Bernard Arnault, the […]

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Study In Contrasts: Kering And Gucci Go Down And LVMH Is Up, Up, Up

The French luxury conglomerate Kering, number two in the global luxury market, just issued a rare warning that first-quarter revenues are expected to decline 10% from last year’s $5.5 billion (€5.1 billion) and projects its flagship brand Gucci to be off nearly 20%, down from $2.8 billion (€2.6 billion).Kering cites particular weakness in the Asia-Pacific […]

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Zulily To Return After Being Acquired For $4.5 Million By Beyond

The recently defunct flash-sale site Zulily may finally have found a fitting corporate home after two unsuccessful tries by TV-shopping giant Qurate and investment firm Regent.Beyond Inc., the old Overstock.com reborn after the acquisition of Bed Bath and Beyond’s IP assets, just announced it acquired the intellectual property assets of online retailer Zulily for $4.5 […]

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