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Caruso Launches A Mall Loyalty Program Unlike Any Other

Malls are in a mess of trouble. Throughout the year, mall traffic is tracking below 2019 levels on a month-by-month basis. And in September, when back-to-school shopping should have invigorated shoppers, visits to enclosed malls were off 10%, as were open-air lifestyle centers (OALC). And September was the worst month all year for OALCs, according […]

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The Mythic Nordstrom ‘Tire Story’ Reveals What The Company Is Really Made Of

Earlier this year, Pete Nordstrom, president and chief brand officer of the retailer that bears his family name, launched Nordy Pod, a podcast or as he said, he added a new title to his resume. During the hour-long presentation, he invites employees or members of the extended Nordstrom family,” including friends of the company and […]

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Jewelry Retailers Must Prepare for a Customer Retreat and Signet Has Been Preparing for this Day

A remarkable thing happened during and after the pandemic: Jewelry sales went through the roof. Personal consumption of jewelry reached $94.6 billion in 2021, up over 50% from the $62.3 billion spent in 2020, according to the Bureau of Economic Analysis’ (BEA) underlying data. Across the board, American consumers bought a ton of stuff in […]

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Mapping the New Consumer Path to Purchase

We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem is […]

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Brand Trust Is Built on Dependably Satisfying Consumer Expectations, not on Lofty Social Causes

After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. An April 2021 Pew found only 24% of Americans trust the federal government to do […]

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