Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic. But with 126.6 million adult women in the country today – 96.6 million aged 20-to-64 and 30 million 65 and older – it’s a massive […]
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Why Retailers Need More Girl Power
We’ve all heard the statistics: Women account or influence between 70-to-80 percent of all household spending. In retail, women outnumber men on the sales floor by a ratio of 2:1. The Mom Project Labs (MP Labs), the research and insights division of the Mom Project which helps businesses build a better workplace for mothers, studied […]
Chico’s Sales Are Sagging and Hopes Telltale Intimates Will Give the Uplift It Needs
Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
Lululemon’s Results In 2018 Were Astounding, But Can It Do It Again In 2019?
Lululemon ended 2018 with sales up 24%. But a senior executive at the company attributes that success to doing the simple things very well. Next year will be different. Lululemon will have to do the simple things 100 times better to get the same result. In an interview three changes that it needs to implement […]
Why Ulta Is Beating Sephora and Amazon in the Battle for Beauty Shoppers
Since October 2018, Ulta has been moving ahead of both Amazon and Sephora as consumers’ first choice for beauty shoppers, according to Cowan’s monthly consumer tracking survey.