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BrewDog Beer Has Big Plans Brewing for America

Scotland-based BrewDog brewery is a different kind of company that has a very different way of doing things. The genius is in the beer. If building a local world-class brewery in 10 short years, ready to play on an international stage, is the goal, then, to paraphrase, “I’ll have what they’re having.” But the genius […]

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Millennials And Wine: How To Attract The Next Generation To Your Juice

Millennials are on the cusp of becoming the greatest wine drinking generation in history.  But to date, they have been slow to migrate toward higher-priced wines. To help premium wine brands reach their potential with the younger generation, I reached out to Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division, to talk about […]

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Why Maker’s 46 Is Hitting the Mark with Affluent Bourbon Lovers

For decades, the tried-and-true method for selling a luxury good, like an alcoholic beverage, has been the celebrity endorsement. Think of the classic Art Deco “L’Instant Taittinger” advertisement featuring Grace Kelly. Breathtaking in its long lines and sophisticated atmosphere, it clearly indicates that those who buy Taittinger champagne will live a life of glamour and […]