A new survey finds affluent Millennials are keen to purchase luxury goods for the status they confer, calling on luxury brands to embrace their customers’ status needs.
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Introducing the Research The Affluent Luxury Tracker
The Research The Affluent Luxury Tracker (RTALT) is a continuous daily survey conducted among affluent and HNW consumers tracking their financial status, luxury purchase behavior, lifestyles and values. Plus on-demand Flash surveys are available to give clients immediate information and insights into their most valuable customers. The RTALT is sponsored by Chandler Mount, CEO of […]
Consumers Have Reached A Breaking Point After Losing $1 Trillion To Inflation
Ever since retail opened up after the pandemic, the National Retail Federation has gushed over the resiliency of the U.S. economy and the American consumer. In a recent CNBC interview, NRF president and CEO Matthew Shay reported January retail sales were up 4.8% over last year, highlighting: “We have very resilient consumers and people are […]
Luxury Brands Must Prepare For A Reset: Here’s The How And Why
Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an unprecedented 22 percent to $235 billion, followed by a remarkable rebound […]
Retail Reset Coming as Inflation Takes Its Toll on Shoppers
It’s been almost two years to the day since Covid threw retailers and shoppers for a loop. Forced to adapt, both retailers and the shoppers responded remarkably well and as the threat of the pandemic diminished, retail’s 2021 recovery was remarkable as well. Retail sales advanced 14% and it seemed things were returning to normal […]
