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You Are Invited to Sponsor a New Study of Affluents and their Shopping Preferences & High-End Purchases What are the trends will impact the shopping behavior of affluents in 2016? How will those trends affect your company’s growth prospects this year? What challenges will you face at retail this year? What opportunities can help you […]
Luxury spending up modestly, affluent consumer confidence builds strongly There is good news and even better news for marketers aiming at the highest potential affluent customers in Unity Marketing’s most recent affluent attitude and purchase behavior survey. The good news is that affluents increased their average three-month spending on high-end or luxury goods and services […]
Only two years after acquiring Neiman Marcus from private-equity firms, TPG and Warburg Pincus LLC, its new owners, Ares Management PPC and the Canada Pension Plan Investment board, have announced an IPO to take Neiman Marcus Group public. The timing looks prescient, since the stock market continues on a roll and the company can report […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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