Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.

As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. She is also a principal with Retail Rescue, which offers focused and effective consulting, training and mentorship in retail management, marketing, sales and operations, and the American Marketing Group. In addition, she collaborates with various public relations firms for content and consultation.

I conduct market research, then help companies apply the findings to grow their businesses.

Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International.  She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007.  She was named to Luxury Daily’s Luxury Women to Watch in 2013.   She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust, a contributing columnist to The Robin Report and a senior contributor on  Forbes.com.  

A prolific writer and blogger, Pam is author of ten books, including Meet the HENRYs: Millennials that Matter Most to Luxury Brands, like Canada Goose.

Pam’s bibliography includes a range of titles for Main Street retailers, as well as books for luxury marketers and luxury brands.

For retailers, there is Shops that POP! 7 Steps to Extraordinary Retail Success. For luxury marketers there is Putting the Luxe Back in Luxury. For interior designers and their to-the-trade partners, she offers Marketing the Luxury of Interior Design.  And for home furnishings retailers and marketers aiming for the next generation of customers there is Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet. 

As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world. She holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.

Interested in having Pam speak to your group?

Marketing starts with understanding the customers

Pam uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers.

Pam brings a passion for data coupled with a need to understand what drives and motivates consumers to Unity Marketing’s syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.

She appeared on a CNBC special “The Costco Craze: Inside the Warehouse Giant.” She also has appeared on NBC’s Today Show, CBS News Sunday Morning, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.
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