As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report and Forbes.com.
A prolific writer and blogger, Pam is author of seven books, including her latest Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet, which launches a series focused on the mass-affluent HENRYs who are the changing face of America’s affluent consumer marketplace.
In 2016 she added Shops that POP! 7 Steps to Extraordinary Retail Success, to her bibliography. It reveals the secrets to crafting a retail shopping experience that’s irresistible to high value shoppers.
As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world.
Pam uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.
Pam and the Unity Marketing team is in a constant pursuit of new insights and understandings of these high potential customers for its clients. Toward that end, Unity Marketing conducts a biannual in-depth attitude and purchase tracking study among ~1,200+ high-end affluent consumers.
Pam brings a passion for data coupled with a need to understand what drives and motivates consumers to Unity Marketing’s syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers.
Affluent Consumer Demographics & Insights
Unity Marketing specializes in providing business insights into the mind of the affluent consumer. Specific services Pam provides include:
- Syndicated market research studies
- Affluent Consumer Tracking Study (ACTS) and affluent omnibus surveys
- Qualitative research, including focus group moderation and in-depth interviews (IDIs)
- Custom market research studies
- Keynote speeches and corporate presentations
- Brand ambassador and media representation
- Branding and marketing consulting, including strategic market planning designed for small and mid-sized companies.
Her latest book is entitled Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, (Dearborn Trade Publishing, 2005) and Why People Buy Things They Don’t Need: Understanding and Predicting Consumer Behavior ( Dearborn Trade Publishing, 2004).
A highly-sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.
She also speaks in support of ideation, innovation, corporate sales and advertisers’ meetings, for clients such as Infiniti, Cartier, GM, Architectural Digest, Cornerstone Brands, Cargo magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.
She appeared recently on a CNBC special “The Costco Craze: Inside the Warehouse Giant.” She also has appeared on NBC’s Today Show, CBS News Sunday Morning, CNBC, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.