Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent, including the HENRYs (high-earners-not-rich-yet) mass affluent.
As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers. She is also a principal with Retail Rescue, which offers focused and effective consulting, training and mentorship in retail management, marketing, sales and operations.
Pam is a member of the renowned Leaders in Luxury + Design panel recognized by The Home Trust International. She received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007. She was named to Luxury Daily’s Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate’s Brain Trust and a contributing columnist to The Robin Report and Forbes.com.
A prolific writer and blogger, Pam is author of eight books, including her latest Marketing the Luxury of Interior Design. And with Home for HENRYs: Meet the New Customers Home Décor Marketers Are Searching For — High-Earners-Not-Rich-Yet, she launches a series focused on the mass-affluent HENRYs who are the changing face of America’s affluent consumer marketplace. The next title on deck for Fall 2018 release is Meet the HENRYs and the New Luxury Brands They Love (High-earners-not-rich-yet).
In 2016 she added Shops that POP! 7 Steps to Extraordinary Retail Success, to her bibliography. It reveals the secrets to crafting a retail shopping experience that’s irresistible to high value shoppers.
As a luxury market expert, Pam is frequently called on to share research-based insights with audiences and business leaders all over the world. She holds a B.A. in English Literature from Pennsylvania State University and a M.L.S. from University of Maryland.
Marketing starts with understanding the customers
Pam uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers.
She appeared on a CNBC special “The Costco Craze: Inside the Warehouse Giant.” She also has appeared on NBC’s Today Show, CBS News Sunday Morning, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.
Affluent Consumer Demographics & Insights
Unity Marketing specializes in providing business insights into the mind of the affluent consumer. Specific services Pam provides include:
- Syndicated market research studies
- Affluent Consumer Tracking Study (ACTS) and affluent omnibus surveys
- Qualitative research, including focus group moderation and in-depth interviews (IDIs)
- Custom market research studies
- Keynote speeches and corporate presentations
- Brand ambassador and media representation
- Branding and marketing consulting, including strategic market planning designed for small and mid-sized companies.