Greeting Cards

Hallmark Is Paying the Price from Abandoning What Made It Great

A recent study of US consumer companies’ brand reputations placed the venerable Hallmark brand in its top ten list. With a score of 82.4 points it ranked as the #4 brand behind Rolex, Sony and Lego, according to the 2017 Consumer RepTrak report from the Reputation Institute, which surveys on more than 5,000 companies across 22 countries […]

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Luxury Shoppers

Luxury Industry Insiders Predict Growth for the Industry, and their Companies, in 2018

The industry’s biggest challenges and opportunities for luxury brands revealed A new survey among 600 luxury industry executives and companies that support the luxury industry in marketing, advertising and technology strategies found that the industry’s biggest challenges and opportunities for growth revolve around the same trend: the rise of the digital economy. “The digital revolution […]

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Store is open

New Year’s Resolutions for America’s Independent Retailers

The National Retail Federation reports that today there are some 3,793,621 retail establishments in the United States, and nearly 99% count as small businesses with less than 50 employees. Unlike the 1% big retailers at the top, the 99%ers don’t have legions of MBA’s to guide their businesses, and few have dedicated marketing, merchandising or […]

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JS-Designer-Luxury-Flooring-showroom

Join me at SURFACES on January 30, 2018 at Mandalay Bay Convention Center, Las Vegas

Laying the Foundation for a Profitable Flooring Business Make Your Flooring Shop POP! A shop that POPs! is one that creates an extraordinary customer experience that includes not just extraordinary products, but extraordinary displays that attract customer curiosity, in-store service that builds customer involvement and prices that offer the greatest value to the customer. Shops […]

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Story-based retail

The Secret of Story-Based Retailing

In the new experience economy, the very idea of what a store is has changed. It’s transformed from a place for people to buy things into a place where people engage in shopping experiences of discovery and delight where product is the reward they take home. Under this new retail experientially-focused model, the old “product […]