In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium. Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]
The secondhand luxury goods market will grow 4X faster than the primary market. The RealReal is in on the ground floor.
No two ways about it, department stores are in a heap of trouble. From 2007 to 2018, sales in department stores, excluding discount department stores, declined a whopping 32.4%, dropping from $76.9 billion to $52 billion in 2018. Only stationery and office supply (-47.4%) and bookstores (-40.2%) declined more, according to the Census Department’s Retail […]
Tiffany and Company is still a work in progress, but its leadership is confident it has a strategic plan in place that will lead it to prosper over the long term. Tiffany’s 2019 Q1 results disappointed, with worldwide sales declining 3% to $1 billion and comparable sales off 5%. Net earnings disappointed too, down 12% from […]
New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.