Public relations power

Help for Brands Looking to Spread the Word

In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium.  Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]

Aerial shot of Manhattan and Macy's

How to Fix the Problem in Department Stores

No two ways about it, department stores are in a heap of trouble. From 2007 to 2018, sales in department stores, excluding discount department stores, declined a whopping 32.4%, dropping from $76.9 billion to $52 billion in 2018. Only stationery and office supply (-47.4%) and bookstores (-40.2%) declined more, according to the Census Department’s Retail […]

Tiffany & Co store front

Tiffany’s Six-Prong Strategic Plan for Growth

Tiffany and Company is still a work in progress, but its leadership is confident it has a strategic plan in place that will lead it to prosper over the long term. Tiffany’s 2019 Q1 results disappointed, with worldwide sales declining 3% to $1 billion and comparable sales off 5%. Net earnings disappointed too, down 12% from […]

Luxury consumers say "Enough Already!"

Luxury Consumers Are Burned Out, But Luxury Brands Keep Stoking The Fire That Caused It

New study from YouGov finds luxury consumers have reached their breaking point. Luxury doesn’t mean the same thing it once did and brands find them harder to connect with.

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