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Solving the Mystery of Marketing Luxury to Millennials

A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials.  Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]

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TXT Retail Forum: Merchandising Disrupted! (October 26, 2017)

The role of merchandiser has changed as consumers are looking for more than just another new product to buy. They crave experiences when they shop. In this presentation, Pamela Danziger will explore how the traditional role of merchandiser has been disrupted. Retail merchandisers need to transition into curators with a focus on their local market […]

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Facebook’s Advertising Fallacy: That It Works!

Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online consumers by Splashlight, a visual content creation company. That pretty much aligned with findings from a 2016 study by Lithium Technologies, a digital engagement platform. In […]

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Tiffany-Coty Perfume License: Five Keys to Luxury Brand Licensing Success

Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]

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