Marketing Luxury of Interior Design Cover

New Book Helps Interior Designers Be as Exceptional Marketers, as They Are Designers

The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele.  Designers must fight back against the onslaught with more effective marketing strategies.  This new book, Marketing the Luxury of Interior Design, will show designers how. More retailers are moving upscale […]

Comments Off on New Book Helps Interior Designers Be as Exceptional Marketers, as They Are Designers Continue Reading →
imagination retail

Imagination Retail — The Real Customer Experience People Crave

Call it serendipity or the zeitgeist of our times, but I recently ran into my old friend Ken Nisch at the NRF Retail’s Big Show. Ken is a retail brand architect, as well as a licensed architect leading JGA, a firm that designs retail spaces. His firm works with a long and growing list of […]

Comments Off on Imagination Retail — The Real Customer Experience People Crave Continue Reading →
Craft jewelry

If I Owned a Jewelry Store…

I’d want it to be an extraordinarily different kind of jewelry store.  I’d want it located on an active ‘Main Street’ surrounded by other extraordinary shops, boutiques, pubs, restaurants and other places that attract guests with fun things to do and see.  I’d want my store to be an exciting place where people can experience […]

pets

If I Owned a Pet Store…

I’d want it to be an extraordinarily different kind of pet store.  It will be a true destination where pet owners can find wonderful things and experiences to enhance their lives and that of their pets.  I’d want my store to be an exciting place where people and their pets can experience shopping in a […]

barista

Meet Your New Barista: Ralph Lauren

One of the more puzzling things in the recent Ralph Lauren Corporation announcement of the closing of its flagship Polo store in Manhattan on Fifth Avenue and 55th Street was its plans to expand its Ralph’s Coffee franchise. Clearly, it’s an effort to insert new customer experiences into the company’s stores, as it has had […]