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Cure for the “That’s interesting data, but what do I do with it?” Market Research Syndrome

As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?”  The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business.  Being a professional market […]

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How to Innovate Luxury Brands? Through Luxury Consumer Experiences

Today luxury and innovation are two terms that rarely go together.  The challenge, as identified in the State of Luxury 2017:  The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]

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Where Luxury Brands Can Find Advertising White Space

Brands today face an increasingly crowded media marketplace to get their messages seen and heard.  Compounding the problem are the dramatically shifting media consumption habits of consumer who are increasingly being drawn to smaller screens on mobile devices. Luxury brands with a far smaller target market of consumers who can actually buy the brands advertised […]

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Calling all Luxury Brands: Innovate or Die!

In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate.  This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]

Luxury Market in Crisis: Disruption, Change, Reinvention

Luxe Is in Flux: The Luxury Industry in Crisis

Luxe is in flux.  That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry.  What’s keeping these executives up at night are many and diverse, but it all boils down to this: We face a luxury industry in crisis.  The first thing to […]