Millennials with shopping bags

6 Global Consumer Trends for 2019 and Brands Out in Front of Them

This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “People are seeking equilibrium in all aspects of their lives – between humans and technology, brand and personal, global and local ,” Jo Allison, […]

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Fashionable woman

Fashion Forecast: 4 Strategies to Get Ahead in 2019

Strong growth in the global fashion market is predicted for 2019 by McKinsey and Company. It forecasts growth between 3.5% and 4.5%, slightly below 2018 levels, which are expected to range between 4% to 5% for the $2.5 trillion global fashion industry in 2017. This forecast is based upon a survey of 300 fashion industry […]

State of Luxury 2019

State of Luxury 2019: Prosperous year ahead, but dark clouds on horizon

This third annual State of Luxury report by Luxury Daily and Unity Marketing reveals:Trends measuring the pulse of the luxury business from three years of consecutive surveys among ~600 luxury insiders from the luxury goods, services/experiences sectors and companies that provide advertising, marketing, consulting and other support services to luxury companiesHow insiders feel about the state of the luxury market in […]

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payless30112018

Payless ShoeSource Fakes Luxury and Proves Perception Is Reality

Payless ShoeSource recently carried out a marketing prank on a select group of social media influencers. As expected, it worked like a charm. In the carefully-crafted ruse, the influencers were invited to a private launch party for a new Italian shoe designer Bruno Palessi in a high-end mall in Santa Monica, CA. Accompanied by the […]

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Train travel

LVMH Bets on the Future of Luxury with Belmond Acquisition

On December 14 LVMH announced an agreement to acquire Belmond, the luxury travel and hospitality company formerly known as Orient Express Hotels. Belmond owns, partly owns or manages 36 hotels with a new one in the works for London, one stand-alone restaurant (NYC’s 21 Club), seven tourist trains and two river/canal cruise businesses. In 2017 hotels […]

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