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Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]

lincoln way

How Lincoln Motor Company Reinvents the Luxury Experience for the Next Generation

For the last four years, Lincoln Motor Company has been on a journey to reinvent the luxury car experience.  Since every journey starts with a single step, Lincoln’s initial focus was aimed at today’s luxury car buyers —  who they are, what kind of luxe driving experiences they want and how to deliver it to […]

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