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Across the globe, luxury consumers, whose numbers and wealth are growing at a phenomenal pace, are experiencing an uneasy sense of déjà vu. “It’s feeling a lot like 2007,” says Cara David, managing partner at research firm YouGov, reporting the results of its Affluent Perspective Global Study among nearly 6,000 of the top 10% affluent […]
On April 25, Wayfair offered a day of “amazing deals” on all that’s home, right when more people are moving or on the lookout for fresh home decorating excitement. “Spring is the season when our customers are especially focused on sprucing up and furnishing outdoor spaces in anticipation of warm weather and summer entertaining,” said […]
Fast fashion is the darling of the fashion retail today. Whereas women’s clothing store sales have declined 2.7 percent from 2016-2017 in the U.S., a recent report from Hitwise shows the fast fashion market has grown 21 percent worldwide over the past three years. Two brands are the leaders in the fast fashion market: H&M […]
Subscription-based marketing seems like the latest and greatest new business-building idea. With exciting startups showing the way, including companies like Ipsy and Birchbox in beauty, Blue Apron and HelloFresh in meals, Dollar Shave Club and Harry’s for men’s shaving products and Stitch Fix and Trunk Club in fashion, subscription-based marketing appears to be the ticket to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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