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Fashion Fatigue

15 Ways to Fix Shoppers’ Fashion Fatigue

We’ve all seen the headlines: “Low prices aren’t fun anymore – consumers have reached peak happiness with clothing purchases,” on CNBC and “The ‘retail apocalypse’ is an apparel apocalypse,” on Retail Dive.   After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their […]

Gucci streetwear

Luxury Streetwear: Will It Be the End of Luxury As We Know It?

Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]

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Adidas Futurecraft Loop shoe

Recycled Plastic Is The Future For Adidas — What About the Rest of the Fashion Industry?

Sustainable fashion has primarily been relegated to niche fashion brands and to narrow product categories within the industry. It has yet to be adopted widely by the mainstream and across the full product spectrum. That surely will change and change fast as Adidas steps out with a bold new initiative to do away with all […]

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New luxury and meaning

Luxury Brands Face a Crisis of Meaning: Here’s How to Fix It

Luxury brands are caught between a rock and a hard place. They keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as consumer’s idea of luxury and theirs no longer align. Quite simply, luxury […]

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