Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. And Chanel’s […]
With the launch of Fenty Maison in partnership with pop icon and fashion and beauty entrepreneur Rihanna, LVMH is breaking the mold of how luxury brands are built. It signals dramatic changes coming in the luxury market led by the undisputed market leader. Recently Bernard Arnault, chairman and CEO of LVMH, announced that it was creating […]
Not long after delivering disappointing news about Chico’s FAS fourth quarter and full year 2018 results, it announced the launch of a new intimates product line, TellTale. It will be sold in a new way for Chico’s—online only, not in stores—and will be aimed at a new customer: younger women. The 36-year old Chico’s needs new energy as […]
With a bigger tax refund in people’s pockets, an early spring and a late Easter giving them plenty of time and opportunity to refresh newly-edited wardrobes, thanks to Marie Kondo’s KonMari teaching, fashion retailers are set for a great spring season.
Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value. The athletic and […]