Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
Strong growth in the global fashion market is predicted for 2019 by McKinsey and Company. It forecasts growth between 3.5% and 4.5%, slightly below 2018 levels, which are expected to range between 4% to 5% for the $2.5 trillion global fashion industry in 2017. This forecast is based upon a survey of 300 fashion industry […]
Urban Outfitters Inc. just reported a bang-up second quarter. Overall sales rose 13.7% to reach a record $992 million in the second quarter 2018. The company attributed those gains to “double-digit growth in the digital channel and positive retail store sales,” noting a comparable retail store increase of 13%. The company remained conservative in its […]
Fast Company magazine recently identified five cutting-edge retailers that have figured out how to compete in the age of Amazon and bring shoppers back to the physical store in an article entitled “The future of retail in the age of Amazon.” Three of the five retailers profiled – Mall of America, Target and Martin Patrick 3 […]
The latest financial releases from American luxury stalwarts Tapestry (Coach, Kate Spade and Stuart Weitzman) and Michael Kors (MK and Jimmy Choo) showed strong performances this year. With retail up 5.5% year-over-year through July, prospects look good for the rest of the year. Both companies reported outstanding gains on the topline: Tapestry up 31% in both 4Q18 and […]