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9 Failing Fashion Retailers in Intensive Care

Despite the dire threats of a retail apocalypse, retailers pulled it out last year. The retail sector, excluding automobiles and parts, saw a 4.4% increase in 2018 over 2017, with nonstore, including ecommerce retailers setting the pace, up 10.4%. But last year, not all retail segments were so fortunate. While shoppers were busy furnishing and updating […]

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Jarred Grabois, unsplash.com)

How Gucci Cracked the Millennial Code of Luxury

Kering, the global luxury group with brands including Bottega Veneta, Saint Laurent, Balenciaga, Brioni, Stella McCartney and others, is going gangbusters this year, with first three quarter 2017 revenues up 26.4% on reported basis over last year. Even in North America, which has been slow to advance for most luxury brands, posted a 20.7% uptick […]

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Fashion Retailer Ascena Retail Group Is in Trouble

Ascena Retail Group Inc. recently released its 2017 annual report and the news wasn’t good.  Sales were off 4.9% from 2016 and all of its four reporting segments showed a decline year-over-year with plus and kids fashion off the most, both down 7.5%. In response to its failing fortunes in retail, it plans to close […]

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Coach Is Now Tapestry: Is a Name Change Enough to Change Its Fortunes?

Kraft became Mondelez, Google renamed itself Alphabet, Philip Morris was reborn as Altria and now Coach is Tapestry. Changing a company’s name is a really big deal, one fraught with peril of confusing customers by losing valuable brand awareness. Reporting in Fortune, Caroline Fairchild wrote: As corporations evolve their strategy, their brands can change too — for […]

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Timberland’s Answer to the Retail Apocalyse

Timberland, the New England-based outdoor lifestyle brand owned by VF Corporation, has long been a trailblazer in fashion. Famous for its iconic yellow boot, designed by Timberland’s founder Nathan Swartz and introduced in 1973, Timberland initially became the work boot of choice for rugged outdoorsmen (and outdoorswomen in 1984) and blue-collar workers. Then in the 90s Timberland […]