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Woman in the spring

Fashion Has Three Trends Driving New Consumer Demand

With a bigger tax refund in people’s pockets, an early spring and a late Easter giving them plenty of time and opportunity to refresh newly-edited wardrobes, thanks to Marie Kondo’s KonMari teaching, fashion retailers are set for a great spring season.

Woman wearing Nike sneakers

Nike Proclaims This Its Year for Women

Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value. The athletic and […]

zara commerce-crown-group-374894

Why H&M Struggles while Zara Thrives: Because Zara Knows the HENRYs

Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.

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Fashionable woman

Fashion Forecast: 4 Strategies to Get Ahead in 2019

Strong growth in the global fashion market is predicted for 2019 by McKinsey and Company. It forecasts growth between 3.5% and 4.5%, slightly below 2018 levels, which are expected to range between 4% to 5% for the $2.5 trillion global fashion industry in 2017. This forecast is based upon a survey of 300 fashion industry […]