Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
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Solving the Mystery of Marketing Luxury to Millennials
A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
