Aerosoles is leaning into its heritage for a brand revival, using DM catalogs to introduce new consumers and reengage legacy customers to its comfort-driven styles.
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JCPenney Goes To School In The Next Phase Of Its ‘Yes’ Turnaround Strategy
JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers’ consideration set, even as sales and traffic continue to lag.
Inside Cole Haan’s Reinvention Into A Comfort-First Lifestyle Brand
Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
Canada’s DUER Mounts A Serious Challenge To U.S. Denim Giants With Performance Jeans
New tariffs are once again disrupting retailers, yet despite threats of 50% tariffs, Vancouver-based DUER is moving forward with aggressive U.S. growth plans.
Why Akris Chooses Independence In A Consolidating Luxury Market
In a luxury market dominated by consolidation, Akris proves that family ownership and faithful brand stewardship can outperform scale.
