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As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]
Millennials are on the cusp of becoming the greatest wine drinking generation in history. But to date, they have been slow to migrate toward higher-priced wines. To help premium wine brands reach their potential with the younger generation, I reached out to Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division, to talk about […]
The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially […]
For years Apple has been way out front in imagining the possibilities of new retail experiences. Now with its ‘Today at Apple’ program, recently launched worldwide, this information-age leader is evolving at the forefront of imagination retail, the essential step in transforming retail from a product-based (i.e. selling Apple computers and iPhones) to a people-based […]
Luxury brand executives must be breathing a sigh of relief after reading the recent headlines from Bain & Company that the luxury goods market is predicted to grow 2-4% in 2017. Claudia D’Arpizio, a Bain partner and author of the new study, is quoted by the New York Times in a eye-grabbing headline, “Luxury Goods Market […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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