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Up until the 2008/2009 Great Recession, conventional wisdom held that affluent consumers were immune to economic downturns. The assumption was their higher levels of income and wealth sheltered them when prices rise and the economy tanks. But during the last recession, that conventional wisdom didn’t hold. Luxury consumers felt the pain and reacted just like […]
In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that provide an emotional uplift without breaking the budget. Lipstick fits the bill. While the lipstick […]
Last year Americans bought some $180 billion worth of furniture, according to the Bureau of Economic Analysis. The bulk of that was spent with traditional brick-and-mortar retailers, though online e-commerce is taking a growing share of sales, somewhere around 15%. While retailers hope all those products find a happy home, returns are inevitable, especially […]
Subscription services boomed during the pandemic by offering wary shoppers a convenient way to keep their cupboards stocked, or in the case of meal-kit subscriptions, the ability to recreate restaurant-quality meals at home while many stores and restaurants were closed. Curiosity was a factor too, as consumers had more time on their hands and, […]
The Meta Store has just opened on Meta’s (the company formerly known as Facebook) Burlingame campus. It is a living lab where people can experience the metaverse for themselves and Meta’s Reality Labs HQ programmers and developers can learn from customers. “Once people experience the technology, they can gain a better appreciation for it,” said […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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