Amazon extends Prime Day to four days and moves it up a week to get in front of tariffs. Walmart and Target plan competing sales events to capitalize on consumer worries.
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JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Luxury’s Luster Fades As Consumers’ Emotional Disconnect Deepens
Luxury consumers, disillusioned by recent price hikes and stagnant creativity, are pulling back on purchases, leading to a 5% drop in the luxury goods market.
Why Costco And RH Boosted Benefits For Their Most Valuable Customers
Costco and RH have enhanced benefits for their most valuable membership customers, who account for 73% and 98% of company revenues respectively.
Dupes, Like Brandefy, Are The Answer To High-Priced Luxury Skincare
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
