The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

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The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Luxury consumers, disillusioned by recent price hikes and stagnant creativity, are pulling back on purchases, leading to a 5% drop in the luxury goods market.
Costco and RH have enhanced benefits for their most valuable membership customers, who account for 73% and 98% of company revenues respectively.
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
E.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.’s largest acquisition and crucial as E.l.f. growth slows.