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Testosterone Is the Hormone that Drives Men Wild for Luxury

Consistently in my research with luxury consumers, I have found men more predisposed than women to luxury purchases. They typically spend more on luxury goods and services than women in Unity Marketing surveys and are more willing to own interest in luxury consumption in interviews and other qualitative research. I’ve attributed these gender differences in […]

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Chanel No. 5

Chanel Reveals Financial Secrets: Why Now, What’s It Mean?

With much fanfare, the New York Times reported “Chanel publishes annual results for first time in 108 years.” In it Chanel announced it reached just shy of $10 billion in sales in 2017. However, while that headline is strictly accurate, it is not precisely correct. Enterprising investigative reporters at French newspaper Le Monde and Swiss business magazine Bilan, gained access […]

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American Lighting Association Conference

Let There Be Light! Join Me at the American Lighting Association’s 2018 Annual Conference (September 23, 2018)

Join me September 23 in Asheville, NC at the American Lighting Association’s Annual Conference, Tuesday September 23, where I will be keynoting the morning session, followed by a break out session of special interest to lighting showrooms and retailers. My topics: Let There Be Light: A Design Guide for Millennials’ Homes  Millennials are the next […]

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Luxury fashion shopper

What Bergdorf Goodman’s New President Means for the Brand

After an extended search for a new president at Bergdorf Goodman, New York City’s luxury shopping mecca, Neiman Marcus Group just announced Darcy Penick will take the helm on September 4. Penick will replace Joshua Schulman, who jumped ship to become brand president of Coach in April 2017. Penick joins Bergdorf Goodman after serving in various positions […]

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Sub Zero Wolf Kitchen

How Sub-Zero Brands Meets The Needs Of High-Net-Worth Clients

People with money – people who can enjoy all the luxuries that money can buy – have a plethora of choices of how to spend it, from luxury travel and dining, the clothes and jewelry they wear, the fashion accessories they carry, and the cars they drive. But the purchase consideration for these types of […]

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