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Consistently in my research with luxury consumers, I have found men more predisposed than women to luxury purchases. They typically spend more on luxury goods and services than women in Unity Marketing surveys and are more willing to own interest in luxury consumption in interviews and other qualitative research. I’ve attributed these gender differences in […]
With much fanfare, the New York Times reported “Chanel publishes annual results for first time in 108 years.” In it Chanel announced it reached just shy of $10 billion in sales in 2017. However, while that headline is strictly accurate, it is not precisely correct. Enterprising investigative reporters at French newspaper Le Monde and Swiss business magazine Bilan, gained access […]
Join me September 23 in Asheville, NC at the American Lighting Association’s Annual Conference, Tuesday September 23, where I will be keynoting the morning session, followed by a break out session of special interest to lighting showrooms and retailers. My topics: Let There Be Light: A Design Guide for Millennials’ Homes Millennials are the next […]
After an extended search for a new president at Bergdorf Goodman, New York City’s luxury shopping mecca, Neiman Marcus Group just announced Darcy Penick will take the helm on September 4. Penick will replace Joshua Schulman, who jumped ship to become brand president of Coach in April 2017. Penick joins Bergdorf Goodman after serving in various positions […]
People with money – people who can enjoy all the luxuries that money can buy – have a plethora of choices of how to spend it, from luxury travel and dining, the clothes and jewelry they wear, the fashion accessories they carry, and the cars they drive. But the purchase consideration for these types of […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam