The internet is undergoing a global social revolution. Nearly all of the 4.8 billion internet users worldwide are also on social media, some 4.5 billion people. That means 57% of all the people in the world are using social media. It’s made social media their front door to the internet. As of July 2021, social […]
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What Consumers Want from Social Media Is Different than Brands, Creating a Performance Gap
In little over a decade, social media has emerged as businesses’ number one way to connect with consumers, according to a new study conducted by Harris Poll for Sprout Social, a social media listening and analytics company. Over 70% of businesses surveyed rely on social media for customer engagement, compared with 61% for email, 27% […]
Bottega Veneta Shuts Down Its Social Accounts. Will It Start a Trend?
Without warning and with no explanation, Kering-owned Bottega Veneta just closed down its Instagram, Facebook and Twitter accounts. Its abrupt halt to social media promotion has left the luxury fashion world stunned. With e-commerce doubling its share of the personal luxury goods market in 2020, from 12% in 2019 to 23%, and with its share […]
Imagine What RH Could Be if It Got Its Digital Act Together?
New study by Gartner L2 finds RH (a.k.a. Restoration Hardware) is way behind other specialty retailers in digital performance
Help for Brands Looking to Spread the Word
In survey after survey that Unity Marketing conducts with brands and retailers, word-of-mouth marketing inevitably rises to the top as both their most used and most effective marketing medium. Word-of-mouth has credibility unmatched by any other. Unlike paid advertising and marketing messages pushed out by brands and retailers, word-of-mouth communicates authentic news that the one […]