Retailers and the consumers on whom they depend are rushing headstrong into the holiday shopping season, facing a level of economic uncertainty that they haven’t experienced since 2007, right before the Great Recession hit. VUCA – volatile, uncertain, complex and ambiguous – is the watchword for how retailers must approach this holiday season and 2024 […]
Archive | Holidays & Holiday Decorations
RSS feed for this sectionNRF’s Optimistic Retail Forecast At Risk
For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the end of November to make its prediction, and as per usual, it was exceedingly optimistic. […]
Black Friday 2015 Was Black Indeed This Year
Early results are in: Black Friday was a wash out! Research firm ShopperTrak reports that retail sales were down 10% this past “Black Friday.” Some pundits blame the Friday downturn on sales shifting to Thanksgiving, but ShopperTrak says sales were down then too and by the same percentage. Retailers’ remaining hope is that internet sales […]
What’s Hot, What’s Not for Christmas Decorating in 2015
New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]