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NRF’s Optimistic Retail Forecast At Risk

For the last 25 years, the National Retail Federation (NRF) has kicked off the holiday shopping season in early October with its forecast for holiday retail spending, covering the critical November-December retail sales. This year, however, it waited until the end of November to make its prediction, and as per usual, it was exceedingly optimistic. […]

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Black Friday 2015 Was Black Indeed This Year

Early results are in:  Black Friday was a wash out!  Research firm ShopperTrak reports that retail sales were down 10% this past “Black Friday.” Some pundits blame the Friday downturn on sales shifting to Thanksgiving, but ShopperTrak says sales were down then too and by the same percentage. Retailers’ remaining hope is that internet sales […]

What’s Hot, What’s Not for Christmas Decorating in 2015

New report from Unity Marketing makes sure marketers are on the right side of the holiday decorating trends. In a study of the trends in the Christmas decorations market, this report digs deeply into the decorating traditions, spending habits and preferences of those who decorate their homes, inside and out, for Christmas, including customers who […]

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