Call (717) 336-1600 or Email
to consult Pam
Ralph Lauren Corporation just delivered sobering first-quarter news. Revenues declined 66% year-over-year, from $1.4 billion in first-quarter 2019 to $487.5 million, and net income dropped from $128 million compared to a gain of $117.1 million last year. Stock prices ended the day of the announcement at $66.68, falling from $119 at the start of the […]
Luxury brands have long had an affiliation with sports, but it’s largely been to elite sports like golf, tennis, polo and other equestrian events, motor sports and sailing—not so much rough-and-tumble team sports like football, soccer or basketball. Those team sports have largely been the province of Nike, Adidas, Under Armour and Puma, a brand […]
Luxury licensing has suffered from a bad reputation after being overused back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products. Quality is a traditional cornerstone of the luxury brand platform and the old ways of licensing frequently violated those principles. Besides quality issues, luxury brand licensing led […]
Luxury licensing is suffering from a bad reputation resulting from its over use by brands back in the 20th century. Specifically, luxury brand names often were linked to substandard, poor quality products that were marketed too widely. Quality and exclusivity are the traditional cornerstones of the luxury brand platform and the old ways of licensing […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam